Legal
Privacy Policy.
Last updated: June 2026 · Last reviewed: June 2026
What we collect
We collect only what is necessary to run and improve the site. Nothing sold, nothing shared, nothing brokered.
Analytics
Cloudflare Web Analytics — cookieless, no fingerprinting, no personal data collected. Runs entirely on aggregated, anonymized signals.
Google Analytics 4 — fires only with your explicit consent via our cookie banner.
Configured with IP anonymization. Sets first-party cookies (_ga,
_ga_*) to count sessions and distinguish returning visitors. These cookies
contain no personal information and expire after 2 years. You can revoke consent at any time
via the Google Analytics control panel
or by installing the
Google Analytics opt-out add-on.
Server Logs
Cloudflare logs request metadata (IP address, user agent, referrer, timestamp) for security and DDoS protection. Logs are retained for 7 days then purged. We do not access raw logs outside of incident response.
Amazon OneLink
Outbound affiliate links carry an Amazon Associates tag so we can receive commission. When you click a link to Amazon, their tracking mechanisms apply — governed by Amazon's own privacy notice.
Cookies
Essential: None. The site functions identically with all cookies disabled.
Analytics (opt-in): _ga (2-year expiry) and
_ga_* (session-scoped, 2-day expiry) from Google Analytics 4. Set only after you accept
via our cookie banner.
Consent preference: ur_analytics_consent — stores your banner choice in localStorage so we
do not ask again.
What we do not do
- We do not sell or share visitor data.
- We do not run retargeting pixels or ad networks.
- We do not track you across third-party sites.
- We do not collect personal information via forms, sign-ups, or accounts.
- We do not use cookies for personalized advertising.
Your rights (GDPR / CCPA)
Under GDPR and CCPA, you have the right to access, correct, delete, or port your personal data. Because we do not collect personal data beyond what Cloudflare and Google process on their own infrastructure, there is nothing for us to act on directly. Contact your analytics provider for data subject requests:
- Google: myaccount.google.com
- Cloudflare: dash.cloudflare.com
Changes to this policy
We may update this policy as the site evolves. Material changes will be noted on this page with a revised date.
Contact
Privacy questions: rough@ultrarough.com.